As such, there was a sense of excitement in Barcelona between 27 February and 1 March, where, at the Mobile World Congress 2012 (MWC), the attention of world’s mobile-tech communities were focused on the latest innovations and designs in mobile technology and application from around the globe.
For many years now, Israel has boasted a reputation as a world leader in technological innovation and this was demonstrated most emphatically at the Israel Pavilion, where 60 Israeli companies offered visitors a unique chance to witness and experience the technological expertise that Israel has to offer.
Spanning from applications to infrastructure solutions, the technologies on display at the Israel Pavilion were of the highest caliber and attracted great interest from some of the world’s leading companies and businesses.
The Trade and Economic Office at the Embassy of Israel in London played a key part in ensuring the success of Israel Pavilion at MWC 2012. Considerable time and effort was spent arranging and co-ordinating meetings between Israeli companies exhibiting at the event and a host of high-level representatives of leading international business that have large operations in the UK.
Approximately 140 meetings were co-ordinated by London’s Trade and Economic Office, which constituted around 10% of the total meetings between Israeli companies and foreign businesses at the Israel Pavilion.
Feedback from these meetings have been most enthusiastic. Danny Atsmon, the Chief Technology Officer or iOnRoad commented that “the Israel Pavilion was a superb set-up. It was a comfortable and professional place to have real quality meetings. Overall, everyone was very pleased by the facilities on offer, especially the level of British companies that we were introduced to. We look forward to being a part of the Israel Pavilion again next year.”
The CEO of Digimo, Yossi Yarkoni, commented: “It was amazing. A truly winning concept. When you present by yourself, you don’t know who the visitors are. However, the network of staff from Israeli Embassies were extremely professional and second to none. We have met with clients, investors and businesses interested in tangible collaboration. There was a real sense of excitement at these meetings.
Owing to the continued success of the Israel Pavilions at MWC and the excitement from the first ever Israeli Applications Buzz Arena – where an additional 45 Israeli applications were on show – there are plans currently being considered to expand the Israel Pavilion by an further 25-30% at next year’s MWC.
With 48 hours’ worth of meetings taking place at the Israel Pavilion this year, there is an endless potential that can be achieved next year at MWC 2013.
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