Thursday 22 March 2012

International World Water Day 2012

Today, 22 March, is the UN’s International World Water Day.

Each year, World Water Day highlights a specific challenge facing us as a global community, in regards to our consumption and usage of water.

The concept behind this year’s day of celebration is to increase both attention and focus on the sustainable management of freshwater resources, with a particular emphasis on Water and Food Security.

It is recommended that each individual should drink between 2 to 4 litres of water every day. However, the UN has noted that it takes between 2 000 to 5 000 litres of water to produce just one person’s daily food. Today, there are over 7 billion people to feed on the planet and this number is expected to reach 9 billion by 2050.

This is a huge requirement but one that can be achieved. Though to be able to feed everybody, we must first be able to secure water, both in sufficient quantity and adequate quality.
Additionally, the UN is calling on us to reduce our levels of food and water wastage and move towards more sustainable diets.

At the forefront of this challenge, the use of innovations and technologies play an ever-increasingly vital role. In Israel, where fresh water is at a premium, technology is spearheading the drive to manage the water used in all areas of society and national infrastructure, including food.

To read how Israel is addressing these severe issues through initiatives such as drip irrigation and desalination, please click here:

Further information on UN International World Water Day can be found here:

Simon Spier
Cleantech & Water Technologies
Trade & Economic Affairs

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