Tuesday 12 July 2011

TASE Israel Opportunity Conference, London 2011

On Thursday 7th July, the "Israel Opportunity 2011’ conference, sponsored and produced by the Tel Aviv Stock Exchange (TASE) was held in Merchant Taylors’ Hall in the City of London. The event was an opportunity for the key players in some of Israel’s largest companies to showcase their organisation’s latest activity to an audience composed of stakeholders across British business and finance.

With an opening address by Ester Levanon, CEO of the Tel Aviv Stock Exchange, the assembly of speakers representing the strength and breadth of the Israeli Economy was outstanding. Governor of the Bank of Israel, Professor Stanley Fischer, spoke on the current condition of the Israeli Economy and what challenges lie ahead. Comparing economic data with nations throughout the world, Israel is competitive throughout and with a 5.2% growth projection of GDP for 2011, far outstrips other Western economies. Other speakers in the morning included Dr Yossi Bachar of Israel Discount Bank, Galia Maor of Bank Leumi and Ephraim Rosenhaus of Shufersal, all advocating the strengths and uniqueness of their companies and outlining their ambition for where they wished to go in the future.

The event concluded with an emotive address by the chairperson of the Strauss Group, Ofra Strauss. Strauss, whose family began the Strauss Group in the 1930s represented a dynamic organisation that epitomised the broad ambitions of the modern corporation yet was passionate not only about the company’s Israeli heritage but how big business is becoming a major force for social change. She spoke on themes as broad as ecological threats, the need for industry to promote a healthy lifestyle, the diversity of the Strauss workforce and the enormous effort the company was making to change the world through a range of social projects. Her presentation ended with a powerful short film on the modern State of Israel, leaving the audience in no doubt the incredible contribution Israel is making to both the global business market and the world at large.

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