The Israel Pavilion at IBC 2011

IBC is the leading global tradeshow for professionals engaged in the creation, management and delivery of broadcasting media and entertainment. Taking place at the Amsterdam RAI from 8 to 13 September and attracting over 48,000 attendees from more than 140 countries, IBC combines a highly respected and peer-reviewed conference with an exhibition that exhibits more than 1,300 leading suppliers of state of the art electronic media technology and provides unrivalled networking opportunities.

Israel's New Media industry has grown rapidly in the last few years with over 1000 companies in this field; more than 500 of which are classified as startups.

Active in Internet applications and services, online advertising and entertainment, they are also dynamic players in broadcast, digital & cable TV, IPTV and satellite services amongst other sectors.

Israel is known as the 'Start-up Nation' and the new media companies offer the most innovative and cutting edge technologies to an ever changing media world. This was witnessed by Emma Barnett, Digital Media Editor of the Telegraph on her recent visit to Israel. Her article can be found online here: “Israel: The start up nation taking on Silicon Valley“.

As in previous years, the Trade & Economic Office at the Embassy of Israel, London is working together with the Israel Export and International Cooperation Institute to showcase these technologies at IBC in Amsterdam which will be taking place in September.

The Israel Pavilion at IBC serves as a hub of innovation and an oasis of expertise with approximately 30 companies presenting their solutions in their respective sectors. For the third consecutive year, Daniel Saunders from the Trade & Economic Office will be conducting tours of the Israel Pavilion and coordinating introductions between UK and Israeli companies at IBC. The tours allow guests to experience a variety of technologies in a short period of time. The past few years have been very successful in showcasing opportunities and forging partnerships.

Information on Israel’s New Media industry together with full details on the companies at the Israel Pavilion can be found on our website: www.israelmediainnovations.com.

To organise your tour of the Israel Pavilion and meet with relevant companies or to further understand Israel’s competitive edge, please contact Daniel Saunders at the Commercial Office on +44 20 7957 9504 • dan@israeltrade.gov.il.