Medica is the world's largest medical trade fair hosting professionals from a wide range of the medical and healthcare fields. Taking place in Düsseldorf Germany from 16 - 19 November, the trade fair this year attracted approximately 134,500 visitors from over 100 nations.
With over 4,500 exhibitors presenting the entire cross-section of products, services and processes, the Israeli pavilion stood out as being a vibrant hub of innovation and originality.
Indeed, all halls of exhibition were well attended, as reported by the organizers of Medica; however, the Israel Pavilion (in part, due to its unique structure) seemed especially popular, drawing thousands of visitors and interested parties. Perhaps the best evidence for the striking interest in the Israeli pavilion can be found in the impressive figure of some 1,000 meetings held between Israeli companies and organizations from all over the globe.
For the 5th consecutive year the Trade & Economic Office at the Embassy of Israel, London took an active role in attracting leading UK companies and organizations in the national medical arena to meet with Israeli innovators at Medica. Our purpose was to familiarise the UK companies with the innovative products and services presented by the Israeli companies at Medica. This work culminated in approximately 100 meetings between Israeli companies and top UK companies and organization such as the NHS, Boots, Smith & Nephew, Stryker etc.
At the Trade & Economic Office we feel Medica was a great success this year. Our impression is supported by the very positive feedback we had received from visitors during the show, who especially mentioned the amazing atmosphere and the exceptionally constant ‘buzz’ at the Israel Pavilion. We take pride in the success of the Israeli pavilion and we aim at following-up any possible outcomes of it, hopefully in the form of establishing productive partnerships between UK and Israeli companies.
With over 4,500 exhibitors presenting the entire cross-section of products, services and processes, the Israeli pavilion stood out as being a vibrant hub of innovation and originality.
Indeed, all halls of exhibition were well attended, as reported by the organizers of Medica; however, the Israel Pavilion (in part, due to its unique structure) seemed especially popular, drawing thousands of visitors and interested parties. Perhaps the best evidence for the striking interest in the Israeli pavilion can be found in the impressive figure of some 1,000 meetings held between Israeli companies and organizations from all over the globe.For the 5th consecutive year the Trade & Economic Office at the Embassy of Israel, London took an active role in attracting leading UK companies and organizations in the national medical arena to meet with Israeli innovators at Medica. Our purpose was to familiarise the UK companies with the innovative products and services presented by the Israeli companies at Medica. This work culminated in approximately 100 meetings between Israeli companies and top UK companies and organization such as the NHS, Boots, Smith & Nephew, Stryker etc.
At the Trade & Economic Office we feel Medica was a great success this year. Our impression is supported by the very positive feedback we had received from visitors during the show, who especially mentioned the amazing atmosphere and the exceptionally constant ‘buzz’ at the Israel Pavilion. We take pride in the success of the Israeli pavilion and we aim at following-up any possible outcomes of it, hopefully in the form of establishing productive partnerships between UK and Israeli companies.
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